Ageing
Understanding the common signs of facial ageing
From brow position to jowls: what changes with time, why it happens, and how it can be cared for.

Facial ageing is a natural process, and it unfolds differently for everyone. Genetics, sun exposure, lifestyle and even the way we use our facial muscles all play a part. Understanding what changes, and why, makes it easier to decide what, if anything, you would like to do about it.
Four things that change with time
- Skin quality
- Collagen and elastin decline, cell turnover slows and skin holds less moisture, so it can look thinner, duller and less even.
- Fine lines & wrinkles
- Repeated expressions etch lines into the skin, such as forehead lines, frown lines and crow's feet, which over time remain visible even at rest.
- Volume loss
- Fat pads and the underlying bone structure gradually change, leading to hollows under the eyes, flatter cheeks and thinner lips.
- Changes in contour
- As the skin's support weakens, tissues descend, softening the jawline and forming jowls.
The signs, area by area
Upper face
- Forehead lines
- Frown lines between the brows
- Drooping brows (brow ptosis)
- Hooding of the upper eyelid
Mid face
- Under-eye bags
- Tear trough hollows
- Flattening of the cheeks
Lower face & neck
- Fine lines around the mouth
- Thinning, flatter lips
- Marionette lines
- Jowls and a softer jawline
- Sagging chin
- Visible neck bands
How ageing can be cared for
Because ageing involves several layers at once, the most natural results usually come from matching each concern with the right approach, rather than relying on a single treatment for everything. For example:
- Skin quality: skin boosters such as Rejuran® and Profhilo®, or laser toning
- Expression lines: anti-wrinkle injections
- Volume loss: carefully placed hyaluronic acid fillers
- Laxity and contour: energy-based lifting such as HIFU
Our viewAgeing is not a problem to be fixed. Our aim is simply to help you look as well as you feel, and the right plan is often smaller than you expect.
Whatever you decide, daily sun protection, good sleep, not smoking and a consistent skincare routine remain the foundation of healthy-looking skin.

